Win In Life Academy

Advanced Diploma in Digital Marketing and AI for Performance Specialist

The Advanced Diploma in Digital Marketing & AI for Performance Specialist is a 6-month, 210-hour program that blends digital strategy with analytics, automation, and generative AI. Learners will master GA4 with ML insights, AI-powered SEO, content creation, and campaign optimization using 30+ tools like ChatGPT-4, Jasper, HubSpot AI, and SEMrush AI. Through IBM-guided labs and practical projects, participants build real-world expertise to become Performance Marketing Specialists, AI Marketing Analysts, and Growth Strategists in the evolving digital landscape. 

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How does an Advanced Diploma in Digital Marketing and
AI for Performance Specialist help in your career?

Program Details

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Students Across India
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Strong Alumni Network
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Tools Covered
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Placement Assistance
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Key Takeaways 

Design AI-Driven Marketing Strategies

Master the art of building, executing, and optimizing campaigns powered by AI and automation to achieve measurable ROI across digital channels.

Leverage Analytics for Smarter Decisions

Use GA4, Looker Studio, and IBM Watson Analytics to interpret data, predict trends, and refine target performance-focused marketing.

Automate and Scale with AI Workflows

Implement intelligent marketing pipelines using HubSpot, Marketo, and IBM tools to enhance personalization, efficiency, and scalability.

Create Ethical and Generative AI Content

Develop impactful content with ChatGPT, Jasper AI, and Midjourney while ensuring responsible, brand-aligned, and ethical AI integration.

Certification for Advanced Diploma in Digital Marketing +AI for Performance Specialist

Once you complete an advanced diploma in digital marketing and AI for performance specialist, you will get globally recognized certification from Win in Life Academy. 

Note: To secure your advanced diploma in digital marketing and AI for performance specialist, you must successfully complete the training from Win in Life Academy.

Tools to be Covered Advanced Diploma in Digital Marketing and AI for Performance Specialist

Google Analytics 4

Looker Studio

Microsoft Power BI

Power BI 

IBM Watson Analytics 

Google Ads 

Meta Ads Manager 

6sense 

HubSpot CRM 

Mailchimp 

Marketo 

ChatGPT logo

ChatGPT 

Jasper AI 

Hootsuite 

Algonomy 

Disclaimer :

The tools, software, platforms, and datasets introduced in the Advanced Diploma in Digital Marketing and AI for Performance Specialist are provided strictly for educational and training purposes. They are intended to help learners understand key concepts in digital marketing, analytics, automation, and artificial intelligence within a guided learning environment.

Advanced Diploma in Digital Marketing and AI for Performance Specialist Curriculum

Expert Designed by Advanced Diploma in Digital Marketing + AI (Foundational Course) for Students and Professionals  

Non Technical training

  • Module 1
  • Module 2
  • Module 3
  • Module 4
English Communication & Grammar
Mock Interviews
(Practice Assessment Test)
Corporate Etiquette
Aptitude

Program Modules for Advanced Diploma in Digital Marketing and AI for Performance Specialist

This Advanced Diploma in Digital Marketing and AI for Performance Specialist offers a structured, six-module pathway designed to build both strategic insight and technical proficiency in modern marketing. The program progresses from communication and corporate readiness to digital analytics, AI-powered performance marketing, and generative content creation. Through IBM-integrated labs and real-world projects, learners gain hands-on expertise in automation, data intelligence, and conversion optimization, equipping them to lead intelligent, results-driven marketing initiatives in the AI era. 

Module 1

Foundations & Analytics with AI (30 Hours)

Topics Covered: 

  • Introduction to Digital Marketing & Performance Marketing ecosystem 
  • Key performance metrics (CTR, CPC, ROAS, etc.) 
  • Google Tag Manager and Google Analytics 4 setup (ML implementation) and AI-powered insights. 
  • Competitive analysis using AI tools (ChatGPT, Brand24) 
  • AI tools for market research and social listening 

 

    AI Tools : GA4 with AI, ChatGPT-4, Brand24, Notion AI 

    Practical Labs: GA4 setup, Conversion tracking, AI-based dashboard creation 

Highlights

Module 2

IBM Modules 1 & 2 + Prompt Engineering (Hours: 30 (Modules + Labs)

Topics Covered: 

  • IBM Module 1: Generative AI Essentials (6 hrs) 
  • IBM Module 2: Prompt Engineering Essentials (7 hrs) 
  • AI content creation: Copywriting, Visual design, Video generation 
  • Hands-on with 15+ AI tools for marketing content 

  AI Tools: Jasper, Copy.ai, DALL-E 3, Midjourney, Synthesia, Canva AI, Grammarly, Hemingway App,       etc. 

  Guided Lab 1: Create Personal Assistant with GPT-3 (1 hr) 

Highlights

Module 3

Performance Marketing & Campaign Management (Hours: 40)

Topics Covered:  

  1. Search Engine Marketing with AI (Google Ads, SEMrush) – 14 Hours   

Tools: Google Ads AI, SEMrush AI 

Social Media Marketing & AI-powered Targeting (Meta, LinkedIn Ads) – 14 Hours  

Tools: Meta Advantage+ Campaigns, Meta AI Video Generation, LinkedIn AI Tools (Metadata.io, Demand Sense) 

AI-powered Campaign Optimization and Bidding Strategies – 10 Hours   

Tools: Albert.ai, Revealbot, Google Ads Smart Bidding 

Hands-on Labs and Case Studies – 2 Hours  

Tools: Google Ads AI, Albert.ai, AdCreative.ai, Hootsuite AI, Buffer AI, Influencity  

Guided Lab 2: Brand Sentiment Analysis Extension (2 hrs) 

Highlights

Module 4

IBM Module 3 Data Analytics + Advanced Analytics (Hours: 30

Topics Covered: 

  • IBM Module 3: Generative AI Skills for Data Analysts (13 hrs) 
  • Advanced marketing analytics and attribution modeling 
  • Predictive analytics with AI & ML models for campaigns 

AI Tools: ChatGPT Advanced Data Analysis, HubSpot AI, Mailchimp AI, Zapier AI, Make.com, Gumloop, Clearscope 

Guided Lab 3: Yelp Review Classification (1 hr) 

Highlights

Module 5

Content Marketing, SEO & AI-Powered Growth (Hours: 40)

Topics Covered: 

  • Content marketing strategy and AI-assisted content creation 
  • Advanced SEO with AI-powered keyword research and content optimization 
  • Video and image content using AI tools (Synthesia, DALL-E, Runway) 

AI Tools: MarketMuse, Surfer SEO, Canva AI, Descript AI, Lexica Art, PhotoRoom, OpusClip 

Projects: 90-day content plan, SEO audits, AI content creation 

Highlights

Module 6

Email Marketing, Automation, CRO & Capstone (40 Hours)

Topics Covered:  

  • AI-driven Email Marketing and Marketing Automation Workflows – (14 Hours)  

Tools: HubSpot AI, Active Campaign, Mailchimp, Seventh Sense 

  • Conversion Rate Optimization (CRO) with AI Heatmaps & A/B Testing – (12 Hours)  

Tools: Hotjar, Crazy Egg, VWO 

  • WhatsApp Marketing & AI-Driven Automation – (6 Hours)  

Tools: Chat fuel (Chatbots), WhatsApp Business API with AI integration 

  • Capstone Project – (8 Hours) 

Using 15+ AI Tools (HubSpot, Mailchimp, Seventh Sense, Hotjar, Crazy Egg, VWO,     Chatfuel, etc.): (4 hours) 

Highlights

Our Distinctive Approach

We deliver a transformative Advanced Diploma in Digital Marketing and AI for Performance Specialist by blending a structured, six-module learning journey with AI innovation, data intelligence, and real-world application. Every aspect of the program is designed to bridge academic learning with industry execution. 

Applied Learning through Real-World Projects

Experience hands-on, practical learning across six integrated modules featuring IBM-guided labs, marketing simulations, and live projects. Each module builds applied expertise in analytics, automation, and AI-led performance marketing.

AI-Powered Marketing & Analytics

Gain in-depth proficiency with 30+ advanced tools like ChatGPT, GA4, HubSpot AI, and IBM Watson to design, automate, and optimize intelligent marketing campaigns backed by real-time data insights.

Career-Focused Development

Benefit from mentorship by industry experts, structured placement guidance, and career support that prepares you for roles such as Performance Marketing Executive, AI Marketing Analyst, and Growth Strategist across global markets.

Program Fees

New Batches Starts Every 15th & 30th

1,20,000 (+ GST)

Note: 0% interest rates with no hidden cost

Programme Faculty

What's Unique About This Program?

Why is our Advanced Diploma in Digital Marketing and AI for Performance Specialist? 

Features

Industry-Focused Curriculum

Placement mentorship program

Corporate Etiquette Sessions

Capstone projects

LMS Course kit

EC Council collaboration

Recorded Video

1:1 Personalized Mentorship

Placement Mock Interviews

Interdisciplinary expertise

Industry Expert sessions

WILA

Others

Success Stories

Graduate Perspectives

Win in Life Academy’s Advanced Diploma in Digital Marketing and AI for Performance Specialist Course Accreditations

Best Advanced Diploma in Digital Marketing and AI for Performance Specialist Course training by experienced faculty and industry leaders in the form of pre-recorded videos, projects, assignments, and live interactive sessions.

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Connect with our graduates

Have questions? Reach out to our alumni!

Find WILA alumni profiles and know more about their career path, specialisation and more.

Frequently Asked Questions (FAQs)

Program Overview :

The Advanced Diploma in Digital Marketing and AI fo   r Performance Specialist stands out because it integrates core performance marketing skills with AI, analytics, and automation. Learners gain in-depth expertise in SEO, SEM, content strategy, and performance-based advertising, while mastering tools like ChatGPT, IBM Watson, Jasper AI, HubSpot, and Google Analytics 4. This advanced program prepares you to create, execute, and optimize data-driven campaigns that deliver measurable results across digital platforms. 

Unlike typical online courses that focus only on social media or ads, this program offers a complete AI-integrated learning experience. You’ll work on IBM-guided labs, practice predictive analytics, and build automated marketing workflows. The curriculum blends flexibility with depth, ideal for learners seeking the best online digital marketing courses that deliver both convenience and career readiness. 

This Advanced Diploma in Digital Marketing and AI for Performance Specialist includes structured placement mentorship, mock interviews, resume building, and direct career assistance. Backed by Win in Life Academy’s strong industry network and IBM partnership, learners gain access to placement pathways in leading sectors like e-commerce, IT, media, and consulting making it one of the best digital marketing courses with placement assurance. 

As one of the best performance marketing courses, this diploma focuses on campaign analytics, conversion optimization, and ROI-based marketing strategies. Learners gain expertise in tools like Google Ads AI, SEMrush AI, and Meta Advantage+, along with real-time bidding and automation techniques that define the modern performance marketer’s role. 

Yes. The Advanced Diploma in Digital Marketing and AI for Performance Specialist is available online, offline, and hybrid modes. The online format offers 24×7 LMS access, guided labs, and live mentor-led sessions allowing working professionals to gain hands-on experience in campaign design, analytics, and AI automation without disrupting their careers. 

Curriculum & Learning :

This program blends global best practices in AI marketing, analytics, and automation, aligning with international industry standards. The certification from Win in Life Academy backed by IBM ensures global recognition, positioning graduates for roles across tech, digital, and consulting organizations worldwide. 

Unlike traditional marketing classes, this program immerses you in AI-driven marketing practices. You’ll explore generative AI for content creation, predictive modeling for campaign success, and automation workflows powered by IBM and HubSpot making it one of the best marketing classes online for mastering AI in digital marketing. 

Learners participate in IBM-guided labs and live marketing simulations covering campaign optimization, chatbot creation, SEO audits, and AI-powered content generation. Each project reflects real business challenges, ensuring you graduate with a portfolio of hands-on, industry-ready experience. 

The Advanced Diploma in Digital Marketing and AI for Performance Specialist equips learners to merge creativity, analytics, and automation for strategic growth. Graduates emerge as job-ready professionals for global roles like Performance Marketing Executive, AI Marketing Analyst, Growth Strategist, and Marketing Data Specialist. 

With its six comprehensive modules, IBM integration, and placement mentorship, this program offers an end-to-end pathway from learning to employment. It combines the rigor of advanced digital marketing education with the innovation of AI-powered tools, making it one of the best online digital marketing courses in India for future-ready marketers. 

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