Win In Life Academy

Advanced Diploma in Digital Marketing + AI (Foundational Course)

The Advanced Diploma in Digital Marketing + AI is a 6-month comprehensive program designed to create future-ready marketing professionals skilled in both digital strategy and artificial intelligence. Learners gain hands-on experience in SEO, SEM, social media, and automation while mastering AI-powered tools such as ChatGPT, Jasper AI, and IBM Watson for intelligent campaign design, analytics, and optimization. Through real-world projects, guided IBM labs, and data-driven marketing simulations, the course bridges creativity with technology to deliver measurable business impact. Graduates are prepared for dynamic roles such as Digital Marketing Specialist, AI Marketing Analyst, Performance Marketing Executive, and Growth Strategist across global industries. 

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How does an Advanced Diploma in Digital Marketing
AI Foundational Course
help in your career?

Program Details

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Students Across India
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Strong Alumni Network
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Tools Covered
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Placement Assistance
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Key Takeaways 

Design AI-Driven Marketing Strategies for Measurable ROI

Gain the ability to plan, execute, and optimize digital campaigns using AI and automation, transforming data into impactful, conversion-focused outcomes across channels.

Automate and Scale with Intelligent Marketing Workflows

Build AI-enabled automation pipelines with HubSpot, Marketo, and IBM tools to personalize engagement, boost efficiency, and drive campaign scalability.

Harness Analytics for Precision Targeting and Insights

Develop data fluency with GA4, Looker Studio, and IBM Watson Analytics to track performance, predict trends, and refine audience strategies in real time.

Create Generative and Ethical AI Content

Leverage ChatGPT, Jasper AI, and Midjourney to craft compelling, brand-consistent content while ensuring compliance with ethical and responsible AI standards.

Certification for Advanced Diploma in Digital Marketing + AI (Foundational Course)

Once you complete an advanced diploma in digital marketing + AI foundational course, you will get globally recognized certification from Win in Life Academy. 

Note: To secure your advanced diploma in digital marketing + AI (foundational course) certificate, you must successfully complete the training from Win in Life Academy.

Tools to be Covered in Business Analytics Next-Gen AI Course

Google Analytics 4

Looker Studio

Microsoft Power BI

Power BI 

IBM Watson Analytics 

Google Ads 

Meta Ads Manager 

6sense 

HubSpot CRM 

Mailchimp 

Marketo 

ChatGPT logo

ChatGPT 

Jasper AI 

Hootsuite 

Algonomy 

Disclaimer :

The tools, software, platforms, and datasets introduced in the Advanced Diploma in Digital Marketing + AI are provided strictly for educational and training purposes. They are intended to help learners understand key concepts in digital marketing, analytics, automation, and artificial intelligence within a guided learning environment.

Advanced Diploma in Digital Marketing + AI (Foundational Course) Curriculum

Expert Designed by Advanced Diploma in Digital Marketing + AI (Foundational Course) for Students and Professionals  

Non Technical training

  • Module 1
  • Module 2
  • Module 3
  • Module 4
English Communication & Grammar
Mock Interviews
(Practice Assessment Test)
Corporate Etiquette
Aptitude

Program Modules for Advanced Diploma in Digital Marketing + AI (Foundational Course)

This advanced diploma in digital marketing+AI is designed to build strategic and technical mastery in digital marketing, analytics, and AI-driven automation. Structured across six comprehensive modules, it delivers a progressive learning journey from marketing fundamentals and data analytics to generative AI, automation workflows, and intelligent campaign execution. 

Module 1

Foundations of Digital Marketing & AI Basics

Topic 1: Introduction to Digital Marketing Fundamentals: SEO, SEM, Social Media Marketing, Email Marketing 

 Tools: Google Tag Manager, Google Analytics 4, SEMrush, Canva 

Topic 2: Content Marketing, Marketing Funnels, and Buyer Personas 

 Tools: HubSpot CRM, Mailchimp, Canva 

Topic 3: Basics of E-commerce Marketing: Customer acquisition, conversion optimization, retention fundamentals, and promotion strategies for online stores (SEO, email, social, PPC, product pages) 

 Tools: Shopify (demo), WooCommerce (demo), Google Analytics 4 (ecommerce setup), Meta Ads, Mailchimp, Canva 

Topic 4: Basics of Influencer Marketing: Role of influencer collaborations, campaign types, platform selection, and outreach 

 Tools: Instagram, LinkedIn, Brandwatch or HypeAuditor (for influencer analysis), Canva (for campaign creatives) 

Topic 5: Introduction to AI and Generative AI in Marketing: LLMs, prompt engineering basics, generative AI overview 

 Tools: ChatGPT, OpenAI Playground, IBM Watson AI 

Topic 6: IBM Watson Assistant Basics: Chatbot building, Natural Language Understanding 

 Tools: IBM Watson Assistant, IBM NLU 

Highlights

Module 2

Marketing Automation & Campaign Management

Topic 1: Marketing Automation Fundamentals: Campaign workflows, automation tools 

 Tools: IBM Marketing Automation, HubSpot, Marketo 

Topic 2: Campaign creation, optimization, and A/B testing 

 Tools: Google Ads, Facebook Ads Manager, IBM Campaign Automation 

Topic 3: Data Analytics for marketers 

 Tools: Google Analytics 4, Looker Studio, IBM Watson Analytics 

Topic 4: Introduction to IBM Cloud Pak for Data: Data platform, API integration basics 

 Tools: IBM Cloud Pak for Data 

Highlights

Module 3

AI-driven Digital Marketing

Topic 1: AI in Paid Advertising: Predictive analytics, lead scoring, audience segmentation 

 Tools: Google Ads AI, Facebook AI Audience Manager 

Topic 2: AI-powered Content Creation and SEO Optimization 

 Tools: Jasper AI, Surfer SEO, Copy.ai, Midjourney 

Topic 3: Social Media AI and Conversational Marketing 

 Tools: IBM Watson Conversation, Hootsuite 

Topic 4: Practical AI Campaign Design and Execution: Hands-on project 

 Tools: IBM tools, all AI tools practiced above 

Highlights

Module 4

Advanced IBM Technologies & Marketing Operations

Topic 1: Deep dive into IBM Marketing Cloud & Automation tools 

 Tools: IBM Marketing Cloud, IBM Journey Designer 

Topic 2: Marketing Tech Stack Architecture and Automation Workflows 

 Tools: Zapier, Make.com, IBM Integration Bus 

Topic 3: Data Attribution Models: Multi-touch, MMM, reporting dashboards 

 Tools: Google Attribution, Looker, IBM Watson Analytics 

Topic 4: Marketing Operations Workflow Design Project 

 Tools: IBM and automation tools listed above 

Highlights

Module 5

Executive AI Marketing Strategy & Specializations

Topic 1: AI-integrated Marketing Strategy and ROI modeling 

 Tools: All previous analytics and strategy tools 

Topic 2: Specialization options: E-commerce AI personalization, B2B marketing automation 

 Tools: Algonomy (e-comm), 6sense (B2B), HubSpot (B2B) 

Topic 3: Compliance and Ethical AI in Marketing 

 Tools: Data privacy and compliance checkers 

Topic 4: Specialized Campaign Execution Project 

 Tools: Domain-specific IBM and AI tools 

Highlights

Module 6

Final Capstone and Career Advancement

Topic 1: Final Capstone project: Full-scale campaign integrating AI and IBM tools 

 Tools: Comprehensive—IBM Watson suite, Marketing Cloud, automation, any AI tool above 

Topic 2: Career readiness workshops: Resume & LinkedIn optimization, interview prep 

 Tools: AI resume builders, LinkedIn tools 

Topic 3: Job search strategies and placement support 

 Tools: Job and networking platforms 

Topic 4: Certification and alumni network induction 

 

     N/A (platform access provided on completion) 

Highlights

Our Distinctive Approach

We deliver an exceptional Advanced Diploma in Digital Marketing + AI learning experience by combining future-ready tools, an industry-aligned curriculum, and mentorship from accomplished digital marketing and AI professionals. 

Applied Learning & Real-World Projects

Experience hands-on, practical learning through guided IBM labs, live marketing simulations, and real-world projects that reflect current industry challenges in campaign management, automation, and AI-powered marketing.

Mentorship from Industry Experts

Learn directly from marketing strategists, data analysts, and AI specialists who share practical insights and mentor you on applying technologies like ChatGPT, Jasper AI, and IBM Watson to build intelligent, high-performing campaigns.

Career Growth & Marketing Pathways

Gain access to dedicated career mentorship, placement assistance, and professional guidance that help you transition into high-impact roles such as Digital Marketing Specialist, AI Marketing Analyst, Performance Marketing Executive, or Growth Strategist across global industries.

Program Fees

New Batches Starts Every 15th & 30th

1,40,000 (+ GST)

Note: 0% interest rates with no hidden cost

Programme Faculty

What's Unique About This Program?

Why is our PG Diploma in Business Analytics Next-Gen AI the top choice? 

Features

Industry-Focused Curriculum

Placement mentorship program

Corporate Etiquette Sessions

Capstone projects

LMS Course kit

EC Council collaboration

Recorded Video

1:1 Personalized Mentorship

Placement Mock Interviews

Interdisciplinary expertise

Industry Expert sessions

WILA

Others

Success Stories

Graduate Perspectives

Win in Life Academy’s Advanced Diploma in Digital Marketing +  AI Foundational Course Accreditations

Best Advanced Diploma in Digital Marketing + AI Foundational Course training by experienced faculty and industry leaders in the form of pre-recorded videos, projects, assignments, and live interactive sessions.

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Connect with our graduates

Have questions? Reach out to our alumni!

Find WILA alumni profiles and know more about their career path, specialisation and more.

Frequently Asked Questions (FAQs)

Program Overview :

The Advanced Diploma in Digital Marketing + AI goes beyond basic marketing concepts by integrating AI-driven automation, analytics, and creative strategy. Learners gain hands-on expertise in SEO, SEM, content marketing, data analytics, influencer strategy, and AI-powered campaign design using tools like IBM Watson, ChatGPT, Jasper AI, HubSpot, and Google Analytics 4. The program also includes a full-scale capstone project where students design and execute real marketing campaigns. 

Unlike many digital marketing diploma courses that focus only on social media or ads, this program combines AI, analytics, and marketing automation, making it future-ready. Learners work on IBM-guided labs, practice data-driven decision-making, and explore tools for AI content creation, predictive analytics, and marketing workflow automation, giving them a competitive advantage in the global job market. 

Yes. The digital marketing diploma online format is designed with an interactive Learning Management System (LMS) offering 24×7 access to resources, guided labs, and live mentor-led sessions. Students can participate in virtual simulations, AI tool workshops, and real-time projects, ensuring that online learners gain the same hands-on experience as those in offline or hybrid batches. 

The diploma in digital marketing online course includes IBM-powered practical labs, AI-driven project work, campaign simulations, and marketing automation exercises. Learners use industry-grade platforms to design, optimize, and automate campaigns, analyze performance data, and generate insights using AI replicating real-world marketing operations from day one. 

Upon completing the Advanced Diploma in Digital Marketing + AI, learners can step into job roles such as Performance Marketing Executive, AI Marketing Analyst, Digital Marketing Specialist, Content & Automation Strategist, and Growth Marketing Manager. With a strong foundation in AI and analytics-driven marketing, graduates are well-positioned for roles in tech, e-commerce, media, and consulting industries worldwide. 

Curriculum & Learning :

The Advanced Diploma in Digital Marketing + AI goes beyond a conventional diploma in professional digital marketing by incorporating hands-on learning with AI tools like ChatGPT, IBM Watson, and Jasper AI, enabling learners to design predictive and personalized marketing workflows aligned with real business objectives. 

This program qualifies as a comprehensive digital marketing AI tools course because it provides direct, guided exposure to 20+ industry platforms including IBM Watson Assistant, Jasper AI, Surfer SEO, HubSpot, GA4, Meta Ads, and Hootsuite. Each module includes hands-on lab sessions where learners practice automation, analytics, and AI-based campaign execution under expert mentorship. 

AI in Digital Marketing adds a whole new dimension to the domain, giving it a new perspective. Our course contains multiple modules from Gen AI for content creation to predictive analytics in advertising and AI-powered automation in campaign management. Learners build chatbots with IBM Watson Assistant and optimize campaigns using AI insights. Through our capstone project, learners get to learn practically how AI is transforming real-world marketing outcomes.  

Each learner completes hands-on IBM-guided labs and capstone projects that simulate enterprise-level marketing challenges. Projects include AI-powered ad targeting, data-driven SEO optimization, chatbot design, and marketing automation workflows using IBM Cloud Pak, Watson Analytics, and HubSpot. These applied experiences ensure learners graduate with job-ready, portfolio-quality outcomes. 

The Advanced Diploma in Digital Marketing + AI is structured to develop globally competitive professionals who can combine creativity with analytics and automation. By mastering AI-driven campaign design, omnichannel automation, and ethical data practices, learners build a skill set that’s directly aligned with international marketing roles in tech, e-commerce, consulting, and AI-powered advertising sectors. 

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