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Advanced Diploma in Digital Marketing + AI (Foundational Course)
The Advanced Diploma in Digital Marketing + AI is a 6-month comprehensive program designed to create future-ready marketing professionals skilled in both digital strategy and artificial intelligence. Learners gain hands-on experience in SEO, SEM, social media, and automation while mastering AI-powered tools such as ChatGPT, Jasper AI, and IBM Watson for intelligent campaign design, analytics, and optimization. Through real-world projects, guided IBM labs, and data-driven marketing simulations, the course bridges creativity with technology to deliver measurable business impact. Graduates are prepared for dynamic roles such as Digital Marketing Specialist, AI Marketing Analyst, Performance Marketing Executive, and Growth Strategist across global industries.


Learning Format

Live Classes

Placement Support

LMS Support
How does an Advanced Diploma in Digital Marketing
AI Foundational Course help in your career?




Program Details
Key Takeaways
Design AI-Driven Marketing Strategies for Measurable ROI
Gain the ability to plan, execute, and optimize digital campaigns using AI and automation, transforming data into impactful, conversion-focused outcomes across channels.
Automate and Scale with Intelligent Marketing Workflows
Build AI-enabled automation pipelines with HubSpot, Marketo, and IBM tools to personalize engagement, boost efficiency, and drive campaign scalability.
Harness Analytics for Precision Targeting and Insights
Develop data fluency with GA4, Looker Studio, and IBM Watson Analytics to track performance, predict trends, and refine audience strategies in real time.
Create Generative and Ethical AI Content
Leverage ChatGPT, Jasper AI, and Midjourney to craft compelling, brand-consistent content while ensuring compliance with ethical and responsible AI standards.
Certification for Advanced Diploma in Digital Marketing + AI (Foundational Course)
Once you complete an advanced diploma in digital marketing + AI foundational course, you will get globally recognized certification from Win in Life Academy.

Note: To secure your advanced diploma in digital marketing + AI (foundational course) certificate, you must successfully complete the training from Win in Life Academy.
Tools to be Covered in Business Analytics Next-Gen AI Course

Google Analytics 4

Looker Studio

Power BI

IBM Watson Analytics

Google Ads

Meta Ads Manager

6sense

HubSpot CRM

Mailchimp

Marketo

ChatGPT

Jasper AI

Hootsuite

Algonomy
Disclaimer :
The tools, software, platforms, and datasets introduced in the Advanced Diploma in Digital Marketing + AI are provided strictly for educational and training purposes. They are intended to help learners understand key concepts in digital marketing, analytics, automation, and artificial intelligence within a guided learning environment.
Advanced Diploma in Digital Marketing + AI (Foundational Course) Curriculum
Expert Designed by Advanced Diploma in Digital Marketing + AI (Foundational Course) for Students and Professionals
Non Technical training
- Module 1
- Module 2
- Module 3
- Module 4
English Communication & Grammar
- Basics of Communication
- Grammar and Vocabulary
- Verbal Communication Skills
- Written Communication
- Non-verbal Communication
- Confidence and Public Speaking
- Professional Communication Etiquette
- Practical Application
- Continuous Learning
Mock Interviews
(Practice Assessment Test)
- Personal Introduction
- Technical Skills
- Problem-Solving
- Behavioral Insights
- Industry Knowledge
- Hypothetical Scenarios
- Soft Skills
Corporate Etiquette
- Making the Most of Meetings
- Dressing Right for the Workplace
- Being Respectful and Thoughtful at Work
- Keeping Your Workspace Clean and Organized
- Using Technology Responsibly
- Dining with Manners in Professional Settings
- Building Relationships Through Networking
- Best Practices for Virtual Meetings and Online
- Communication
- Managing Your Time and Meeting Deadlines
- Understanding and Respecting Cultural Differences
- Leaving a Job Gracefully
Aptitude
Program Modules for Advanced Diploma in Digital Marketing + AI (Foundational Course)
This advanced diploma in digital marketing+AI is designed to build strategic and technical mastery in digital marketing, analytics, and AI-driven automation. Structured across six comprehensive modules, it delivers a progressive learning journey from marketing fundamentals and data analytics to generative AI, automation workflows, and intelligent campaign execution.
Module 1
Foundations of Digital Marketing & AI Basics
Topic 1: Introduction to Digital Marketing Fundamentals: SEO, SEM, Social Media Marketing, Email Marketing Tools: Google Tag Manager, Google Analytics 4, SEMrush, Canva |
Topic 2: Content Marketing, Marketing Funnels, and Buyer Personas Tools: HubSpot CRM, Mailchimp, Canva |
Topic 3: Basics of E-commerce Marketing: Customer acquisition, conversion optimization, retention fundamentals, and promotion strategies for online stores (SEO, email, social, PPC, product pages) Tools: Shopify (demo), WooCommerce (demo), Google Analytics 4 (ecommerce setup), Meta Ads, Mailchimp, Canva |
Topic 4: Basics of Influencer Marketing: Role of influencer collaborations, campaign types, platform selection, and outreach Tools: Instagram, LinkedIn, Brandwatch or HypeAuditor (for influencer analysis), Canva (for campaign creatives) |
Topic 5: Introduction to AI and Generative AI in Marketing: LLMs, prompt engineering basics, generative AI overview Tools: ChatGPT, OpenAI Playground, IBM Watson AI |
Topic 6: IBM Watson Assistant Basics: Chatbot building, Natural Language Understanding Tools: IBM Watson Assistant, IBM NLU |
Highlights

Module 2
Marketing Automation & Campaign Management
Topic 1: Marketing Automation Fundamentals: Campaign workflows, automation tools Tools: IBM Marketing Automation, HubSpot, Marketo |
Topic 2: Campaign creation, optimization, and A/B testing Tools: Google Ads, Facebook Ads Manager, IBM Campaign Automation |
Topic 3: Data Analytics for marketers Tools: Google Analytics 4, Looker Studio, IBM Watson Analytics |
Topic 4: Introduction to IBM Cloud Pak for Data: Data platform, API integration basics Tools: IBM Cloud Pak for Data |
Highlights

Module 3
AI-driven Digital Marketing
Topic 1: AI in Paid Advertising: Predictive analytics, lead scoring, audience segmentation Tools: Google Ads AI, Facebook AI Audience Manager |
Topic 2: AI-powered Content Creation and SEO Optimization Tools: Jasper AI, Surfer SEO, Copy.ai, Midjourney |
Topic 3: Social Media AI and Conversational Marketing Tools: IBM Watson Conversation, Hootsuite |
Topic 4: Practical AI Campaign Design and Execution: Hands-on project Tools: IBM tools, all AI tools practiced above |
Highlights

Module 4
Advanced IBM Technologies & Marketing Operations
Topic 1: Deep dive into IBM Marketing Cloud & Automation tools Tools: IBM Marketing Cloud, IBM Journey Designer |
Topic 2: Marketing Tech Stack Architecture and Automation Workflows Tools: Zapier, Make.com, IBM Integration Bus |
Topic 3: Data Attribution Models: Multi-touch, MMM, reporting dashboards Tools: Google Attribution, Looker, IBM Watson Analytics |
Topic 4: Marketing Operations Workflow Design Project Tools: IBM and automation tools listed above |
Highlights

Module 5
Executive AI Marketing Strategy & Specializations
Topic 1: AI-integrated Marketing Strategy and ROI modeling Tools: All previous analytics and strategy tools |
Topic 2: Specialization options: E-commerce AI personalization, B2B marketing automation Tools: Algonomy (e-comm), 6sense (B2B), HubSpot (B2B) |
Topic 3: Compliance and Ethical AI in Marketing Tools: Data privacy and compliance checkers |
Topic 4: Specialized Campaign Execution Project Tools: Domain-specific IBM and AI tools |
Highlights

Module 6
Final Capstone and Career Advancement
Topic 1: Final Capstone project: Full-scale campaign integrating AI and IBM tools Tools: Comprehensive—IBM Watson suite, Marketing Cloud, automation, any AI tool above |
Topic 2: Career readiness workshops: Resume & LinkedIn optimization, interview prep Tools: AI resume builders, LinkedIn tools |
Topic 3: Job search strategies and placement support Tools: Job and networking platforms |
Topic 4: Certification and alumni network induction
N/A (platform access provided on completion) |
Highlights

Our Distinctive Approach
We deliver an exceptional Advanced Diploma in Digital Marketing + AI learning experience by combining future-ready tools, an industry-aligned curriculum, and mentorship from accomplished digital marketing and AI professionals.
Applied Learning & Real-World Projects
Experience hands-on, practical learning through guided IBM labs, live marketing simulations, and real-world projects that reflect current industry challenges in campaign management, automation, and AI-powered marketing.
Mentorship from Industry Experts
Learn directly from marketing strategists, data analysts, and AI specialists who share practical insights and mentor you on applying technologies like ChatGPT, Jasper AI, and IBM Watson to build intelligent, high-performing campaigns.
Career Growth & Marketing Pathways
Gain access to dedicated career mentorship, placement assistance, and professional guidance that help you transition into high-impact roles such as Digital Marketing Specialist, AI Marketing Analyst, Performance Marketing Executive, or Growth Strategist across global industries.
Program Fees
New Batches Starts Every 15th & 30th
1,40,000 (+ GST)
Note: 0% interest rates with no hidden cost
Programme Faculty
What's Unique About This Program?
Why is our PG Diploma in Business Analytics Next-Gen AI the top choice?
Features
Industry-Focused Curriculum
Placement mentorship program
Corporate Etiquette Sessions
Capstone projects
LMS Course kit
EC Council collaboration
Recorded Video
1:1 Personalized Mentorship
Placement Mock Interviews
Interdisciplinary expertise
Industry Expert sessions
WILA
Others
Success Stories
Graduate Perspectives
Win in Life Academy’s Advanced Diploma in Digital Marketing + AI Foundational Course Accreditations
Best Advanced Diploma in Digital Marketing + AI Foundational Course training by experienced faculty and industry leaders in the form of pre-recorded videos, projects, assignments, and live interactive sessions.












Connect with our graduates
Have questions? Reach out to our alumni!
Find WILA alumni profiles and know more about their career path, specialisation and more.
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Frequently Asked Questions (FAQs)
Program Overview :
What will I learn in the Advanced Diploma in Digital Marketing + AI?
The Advanced Diploma in Digital Marketing + AI goes beyond basic marketing concepts by integrating AI-driven automation, analytics, and creative strategy. Learners gain hands-on expertise in SEO, SEM, content marketing, data analytics, influencer strategy, and AI-powered campaign design using tools like IBM Watson, ChatGPT, Jasper AI, HubSpot, and Google Analytics 4. The program also includes a full-scale capstone project where students design and execute real marketing campaigns.
How does this program stand out from other digital marketing diploma courses?
Unlike many digital marketing diploma courses that focus only on social media or ads, this program combines AI, analytics, and marketing automation, making it future-ready. Learners work on IBM-guided labs, practice data-driven decision-making, and explore tools for AI content creation, predictive analytics, and marketing workflow automation, giving them a competitive advantage in the global job market.
Is the digital marketing diploma online option as effective as classroom training?
Yes. The digital marketing diploma online format is designed with an interactive Learning Management System (LMS) offering 24×7 access to resources, guided labs, and live mentor-led sessions. Students can participate in virtual simulations, AI tool workshops, and real-time projects, ensuring that online learners gain the same hands-on experience as those in offline or hybrid batches.
What kind of practical exposure will I get in the diploma in digital marketing online course?
The diploma in digital marketing online course includes IBM-powered practical labs, AI-driven project work, campaign simulations, and marketing automation exercises. Learners use industry-grade platforms to design, optimize, and automate campaigns, analyze performance data, and generate insights using AI replicating real-world marketing operations from day one.
What job roles can I expect after completing the Advanced Diploma in Digital Marketing + AI?
Upon completing the Advanced Diploma in Digital Marketing + AI, learners can step into job roles such as Performance Marketing Executive, AI Marketing Analyst, Digital Marketing Specialist, Content & Automation Strategist, and Growth Marketing Manager. With a strong foundation in AI and analytics-driven marketing, graduates are well-positioned for roles in tech, e-commerce, media, and consulting industries worldwide.
Curriculum & Learning :
How does the Advanced Diploma in Digital Marketing + AI differ from a standard diploma in professional digital marketing?
The Advanced Diploma in Digital Marketing + AI goes beyond a conventional diploma in professional digital marketing by incorporating hands-on learning with AI tools like ChatGPT, IBM Watson, and Jasper AI, enabling learners to design predictive and personalized marketing workflows aligned with real business objectives.
What makes this program a complete digital marketing AI tools course?
This program qualifies as a comprehensive digital marketing AI tools course because it provides direct, guided exposure to 20+ industry platforms including IBM Watson Assistant, Jasper AI, Surfer SEO, HubSpot, GA4, Meta Ads, and Hootsuite. Each module includes hands-on lab sessions where learners practice automation, analytics, and AI-based campaign execution under expert mentorship.
How is AI integrated into the learning modules of this AI in Digital Marketing Course?
AI in Digital Marketing adds a whole new dimension to the domain, giving it a new perspective. Our course contains multiple modules from Gen AI for content creation to predictive analytics in advertising and AI-powered automation in campaign management. Learners build chatbots with IBM Watson Assistant and optimize campaigns using AI insights. Through our capstone project, learners get to learn practically how AI is transforming real-world marketing outcomes.
What kind of real-world projects and IBM-guided labs are included in the curriculum
Each learner completes hands-on IBM-guided labs and capstone projects that simulate enterprise-level marketing challenges. Projects include AI-powered ad targeting, data-driven SEO optimization, chatbot design, and marketing automation workflows using IBM Cloud Pak, Watson Analytics, and HubSpot. These applied experiences ensure learners graduate with job-ready, portfolio-quality outcomes.
How does this diploma in professional digital marketing prepare students for global marketing roles?
The Advanced Diploma in Digital Marketing + AI is structured to develop globally competitive professionals who can combine creativity with analytics and automation. By mastering AI-driven campaign design, omnichannel automation, and ethical data practices, learners build a skill set that’s directly aligned with international marketing roles in tech, e-commerce, consulting, and AI-powered advertising sectors.