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Executive Program in Performance & Growth Analytics
The Executive Program in Performance & Growth Analytics is a 6-month, 210-hour program designed to build advanced skills in performance analytics, AI-driven creative optimization, full-funnel campaign execution, CRO, automation, and predictive growth modelling. Learners gain hands-on experience with 50+ industry tools, including GA4, GTM, Looker Studio, SEMrush AI, Meta Advantage+, Jasper, ChatGPT-4, IBM GenAI, Hotjar, HubSpot AI, and WhatsApp automation. Through real datasets and applied labs, they configure tracking systems, analyze user journeys, optimize campaigns, automate workflows, and build actionable dashboards. Graduates from this performance marketing course are prepared for high-growth roles such as Performance Marketing Specialist, Paid Media Strategist, and CRO Specialist.
In Collaboration with
Learning Format
Live Classes
Placement Support
LMS Support
How does an Executive Program in Performance & Growth help in your career?
Program Details
Key Takeaways
1. Master AI-Driven Performance & Growth Analytics
Build a complete performance analytics foundation with GA4, GTM, Looker Studio, Power BI, IBM GenAI, attribution modeling, predictive analytics, and data storytelling—turning complex data into actionable growth insights. .
Create & Optimize High-Converting Campaigns with GenAI
Use ChatGPT-4, Jasper, Midjourney, DALL·E, Synthesia, Unbounce, and CRO tools to design multi-variant creatives, test landing pages, run A/B experiments, and produce conversion-focused content across channels.
Execute Full-Funnel Paid Media & Automation Workflows
Launch and optimize Google Ads AI, SEMrush AI, Meta Advantage+, LinkedIn Campaign Manager, HubSpot AI, Mailchimp, ActiveCampaign, Zapier, Make.com, and WhatsApp automation to build intelligent, scalable marketing systems.
Build Real-World Expertise Through Labs, Projects & Capstone
Configure tracking, build dashboards, run SEO audits, design automation journeys, analyze sentiment, optimize campaigns, and complete an integrated performance capstone—with top performers eligible for an international UAE project.
Executive Program in Performance & Growth Analytics Curriculum
Expert Designed Course Executive Program in Performance and Growth Analytics for Students and Professionals
Non Technical training
English Communication & Grammar
- Basics of Communication
- Grammar and Vocabulary
- Verbal Communication Skills
- Written Communication
- Non-verbal Communication
- Confidence and Public Speaking
- Professional Communication Etiquette
- Practical Application
- Continuous Learning
Mock Interviews
(Practice Assessment Test)
- Personal Introduction
- Technical Skills
- Problem-Solving
- Behavioral Insights
- Industry Knowledge
- Hypothetical Scenarios
- Soft Skills
Corporate Etiquette
- Making the Most of Meetings
- Dressing Right for the Workplace
- Being Respectful and Thoughtful at Work
- Keeping Your Workspace Clean and Organized
- Using Technology Responsibly
- Dining with Manners in Professional Settings
- Building Relationships Through Networking
- Best Practices for Virtual Meetings and Online
- Communication
- Managing Your Time and Meeting Deadlines
- Understanding and Respecting Cultural Differences
- Leaving a Job Gracefully
Aptitude
Program Modules for Executive Program in Performance and Growth Analytics
The Executive Program in Performance and Growth Analytics delivers a comprehensive, six-module progression designed to build deep analytical strength and AI-driven marketing capability. The curriculum moves from foundational performance analytics and tracking infrastructure to GenAI-powered creative experimentation, full-funnel campaign management, advanced attribution, and predictive modeling. Through IBM-enabled analytics labs, automation workflows, and a capstone performance project, learners gain practical expertise in turning data into insights, insights into strategy, and strategy into measurable business growth—preparing them to lead performance and growth initiatives with confidence in the AI era.
Certifications for Executive Program in Performance and Growth Analytics
Once you complete an Executive Program in Performance and Growth Analytics, you will get globally recognized certification from Win in Life Academy.
Globally Recognised Certification
Note: To secure your Executive Program in Performance and Growth Analytics, you must successfully complete the training from Win in Life Academy.
Tools to be Covered Executive Program in Performance and Growth Analytics Course
GA4 (Google Analytics 4)
Google Tag Manager (GTM)
Looker Studio
Power BI
Tableau
Google Sheets
Microsoft Excel
ChatGPT / OpenAI
Jasper
Copy.ai
DALL·E 3
Midjourney
Synthesia
Canva AI
Hemingway Editor
Notion AI
Brand24
Unbounce
Instapage
Hotjar
Crazy Egg
(Visual Website Optimizer)
SEMrush
Meta AI Creative Tools
Disclaimer :
The tools, software, platforms, and datasets introduced in the Advanced Diploma in Digital Marketing and AI for Performance Specialist are provided strictly for educational and training purposes. They are intended to help learners understand key concepts in digital marketing, analytics, automation, and artificial intelligence within a guided learning environment.
Our Distinctive Approach
We deliver a transformative Executive Program in Performance and Growth Analytics by blending a structured, six-module learning journey with AI-driven insights, data intelligence, and real-world application. Every element of the program is built to bridge analytical learning with industry execution.
Applied Learning & Real-World Projects
Experience hands-on, practical training across six integrated modules featuring IBM-guided labs, performance simulations, and live growth projects. Each module builds applied expertise in analytics, optimization, automation, and AI-led performance strategy.
AI-Powered Analytics & Optimization
Gain in-depth proficiency with 40+ advanced tools such as GA4, GTM, Looker Studio, ChatGPT, HubSpot AI, and IBM GenAI tooling to analyze performance, automate workflows, and optimize campaigns using real-time data insights.
Career-Focused Development
Receive mentorship from industry experts, structured placement support, and skill-focused career development that prepares you for high-demand roles like Performance Marketing Specialist, AI Marketing Analyst, and Growth Strategist across leading global industries.
Program Fees
New Batches Starts Every 15th & 30th
₹1,20,000 (+ GST)
Note: 0% interest rates with no hidden cost
Programme Faculty
What's Unique About This Program?
Why is our Executive Program in Performance and Growth Analytics the top choice?
Features
Industry-Focused Curriculum
Placement mentorship program
Corporate Etiquette Sessions
Capstone projects
LMS Course kit
EC Council collaboration
Recorded Video
1:1 Personalized Mentorship
Placement Mock Interviews
Interdisciplinary expertise
Industry Expert sessions
WILA
Others
Success Stories
Graduate Perspectives
Win in Life Academy’s Executive Program in Performance and Growth Analytics Course Accreditations
Best Executive Program in Performance and Growth Analytics course training by experienced faculty and industry leaders in the form of pre-recorded videos, projects, assignments, and live interactive sessions.
Connect with our graduates
Have questions? Reach out to our alumni!
Find WILA alumni profiles and know more about their career path, specialisation and more.
Frequently Asked Questions (FAQs)
Program FAQs :
Who is eligible to join the Executive Program in Performance and Growth Analytics?
This program is ideal for professionals, graduates, business owners, and marketers looking to upskill in analytics, AI-led performance marketing, and data-driven growth. No coding background is required, just basic digital literacy and a willingness to learn
What makes this program different from other performance marketing courses online?
Unlike a typical performance marketing course or digital marketing course online, this program integrates GA4, GTM, Looker Studio, IBM GenAI, AI optimization, automation systems, CRO, SEO, and predictive analytics making it one of the best performance marketing courses for those seeking depth, analytics mastery, and AI-powered execution skills.
Will I receive a recognized performance marketing certification after completion?
Yes. Upon completing all modules and the capstone project, learners receive a globally recognized Performance & Growth Analytics certification, validating their expertise in both digital marketing and AI for performance marketing.
What is the duration, format, and structure of the program?
The Executive Program follows a structured six-module learning pathway delivered through live sessions, hands-on labs, guided projects, and a capstone. It is fully online, making it one of the most flexible performance marketing online course options for working professionals.
What career outcomes can I expect after this performance marketing certification?
Learners become eligible for roles such as Performance Marketing Analyst, Growth Analyst, Paid Media Specialist, Marketing Automation Specialist, and AI Marketing Specialist, with salary potential ranging from ₹6–12 LPA for entry roles to ₹20–28 LPA for senior roles.
Training FAQs :
What teaching methodology is used in this performance marketing training?
The program follows an application-first training model using real dashboards, live campaign setups, AI tools, simulations, workshops, and case studies ensuring you learn by doing, not theory alone.
Will I get hands-on experience with real tools and campaigns?
Yes. Learners work directly with Google Ads AI, Meta Advantage+, SEMrush AI, IBM GenAI, HubSpot AI, Looker Studio, Unbounce, CRO tools, and automation platforms. Every module includes high-impact labs, making it one of the most practical digital marketing training programs available
What kind of mentorship and support do learners receive?
You get access to expert instructors, doubt-clearing sessions, peer groups, project reviews, and personalized performance feedback throughout the journey similar to premium digital marketing courses with placement support.
How are assessments conducted throughout the program?
Assessments include lab submissions, creative testing exercises, dashboard builds, campaign analysis, automation workflows, and a final capstone project. These help you develop a strong professional portfolio for job readiness
What placement training and career support will I receive?
Learners receive resume building, portfolio development, mock interviews, interview preparation, job guidance, and for top scorers, the opportunity to work on an international UAE-based project, making it a standout among digital marketing courses for professionals.