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Advanced Diploma in Digital Marketing and AI for Performance Specialist
The Advanced Diploma in Digital Marketing & AI for Performance Specialist is a 6-month, 210-hour program that blends digital strategy with analytics, automation, and generative AI. Learners will master GA4 with ML insights, AI-powered SEO, content creation, and campaign optimization using 30+ tools like ChatGPT-4, Jasper, HubSpot AI, and SEMrush AI. Through IBM-guided labs and practical projects, participants build real-world expertise to become Performance Marketing Specialists, AI Marketing Analysts, and Growth Strategists in the evolving digital landscape.


Learning Format

Live Classes

Placement Support

LMS Support
How does an Advanced Diploma in Digital Marketing and
AI for Performance Specialist help in your career?




Program Details
Key Takeaways
Design AI-Driven Marketing Strategies
Master the art of building, executing, and optimizing campaigns powered by AI and automation to achieve measurable ROI across digital channels.
Leverage Analytics for Smarter Decisions
Use GA4, Looker Studio, and IBM Watson Analytics to interpret data, predict trends, and refine target performance-focused marketing.
Automate and Scale with AI Workflows
Implement intelligent marketing pipelines using HubSpot, Marketo, and IBM tools to enhance personalization, efficiency, and scalability.
Create Ethical and Generative AI Content
Develop impactful content with ChatGPT, Jasper AI, and Midjourney while ensuring responsible, brand-aligned, and ethical AI integration.
Certification for Advanced Diploma in Digital Marketing +AI for Performance Specialist
Once you complete an advanced diploma in digital marketing and AI for performance specialist, you will get globally recognized certification from Win in Life Academy.

Note: To secure your advanced diploma in digital marketing and AI for performance specialist, you must successfully complete the training from Win in Life Academy.
Tools to be Covered Advanced Diploma in Digital Marketing and AI for Performance Specialist

Google Analytics 4

Looker Studio

Power BI

IBM Watson Analytics

Google Ads

Meta Ads Manager

6sense

HubSpot CRM

Mailchimp

Marketo

ChatGPT

Jasper AI

Hootsuite

Algonomy
Disclaimer :
The tools, software, platforms, and datasets introduced in the Advanced Diploma in Digital Marketing and AI for Performance Specialist are provided strictly for educational and training purposes. They are intended to help learners understand key concepts in digital marketing, analytics, automation, and artificial intelligence within a guided learning environment.
Advanced Diploma in Digital Marketing and AI for Performance Specialist Curriculum
Expert Designed by Advanced Diploma in Digital Marketing + AI (Foundational Course) for Students and Professionals
Non Technical training
- Module 1
- Module 2
- Module 3
- Module 4
English Communication & Grammar
- Basics of Communication
- Grammar and Vocabulary
- Verbal Communication Skills
- Written Communication
- Non-verbal Communication
- Confidence and Public Speaking
- Professional Communication Etiquette
- Practical Application
- Continuous Learning
Mock Interviews
(Practice Assessment Test)
- Personal Introduction
- Technical Skills
- Problem-Solving
- Behavioral Insights
- Industry Knowledge
- Hypothetical Scenarios
- Soft Skills
Corporate Etiquette
- Making the Most of Meetings
- Dressing Right for the Workplace
- Being Respectful and Thoughtful at Work
- Keeping Your Workspace Clean and Organized
- Using Technology Responsibly
- Dining with Manners in Professional Settings
- Building Relationships Through Networking
- Best Practices for Virtual Meetings and Online
- Communication
- Managing Your Time and Meeting Deadlines
- Understanding and Respecting Cultural Differences
- Leaving a Job Gracefully
Aptitude
Program Modules for Advanced Diploma in Digital Marketing and AI for Performance Specialist
This Advanced Diploma in Digital Marketing and AI for Performance Specialist offers a structured, six-module pathway designed to build both strategic insight and technical proficiency in modern marketing. The program progresses from communication and corporate readiness to digital analytics, AI-powered performance marketing, and generative content creation. Through IBM-integrated labs and real-world projects, learners gain hands-on expertise in automation, data intelligence, and conversion optimization, equipping them to lead intelligent, results-driven marketing initiatives in the AI era.
Module 1
Foundations & Analytics with AI (30 Hours)
Topics Covered:
- Introduction to Digital Marketing & Performance Marketing ecosystem
- Key performance metrics (CTR, CPC, ROAS, etc.)
- Google Tag Manager and Google Analytics 4 setup (ML implementation) and AI-powered insights.
- Competitive analysis using AI tools (ChatGPT, Brand24)
- AI tools for market research and social listening
AI Tools : GA4 with AI, ChatGPT-4, Brand24, Notion AI
Practical Labs: GA4 setup, Conversion tracking, AI-based dashboard creation
Highlights

Module 2
IBM Modules 1 & 2 + Prompt Engineering (Hours: 30 (Modules + Labs)
Topics Covered:
- IBM Module 1: Generative AI Essentials (6 hrs)
- IBM Module 2: Prompt Engineering Essentials (7 hrs)
- AI content creation: Copywriting, Visual design, Video generation
- Hands-on with 15+ AI tools for marketing content
AI Tools: Jasper, Copy.ai, DALL-E 3, Midjourney, Synthesia, Canva AI, Grammarly, Hemingway App, etc.
Guided Lab 1: Create Personal Assistant with GPT-3 (1 hr)
Highlights

Module 3
Performance Marketing & Campaign Management (Hours: 40)
Topics Covered:
Tools: Google Ads AI, SEMrush AI |
Social Media Marketing & AI-powered Targeting (Meta, LinkedIn Ads) – 14 Hours Tools: Meta Advantage+ Campaigns, Meta AI Video Generation, LinkedIn AI Tools (Metadata.io, Demand Sense) |
AI-powered Campaign Optimization and Bidding Strategies – 10 Hours Tools: Albert.ai, Revealbot, Google Ads Smart Bidding |
Hands-on Labs and Case Studies – 2 Hours Tools: Google Ads AI, Albert.ai, AdCreative.ai, Hootsuite AI, Buffer AI, Influencity Guided Lab 2: Brand Sentiment Analysis Extension (2 hrs) |
Highlights

Module 4
IBM Module 3 Data Analytics + Advanced Analytics (Hours: 30
Topics Covered:
- IBM Module 3: Generative AI Skills for Data Analysts (13 hrs)
- Advanced marketing analytics and attribution modeling
- Predictive analytics with AI & ML models for campaigns
AI Tools: ChatGPT Advanced Data Analysis, HubSpot AI, Mailchimp AI, Zapier AI, Make.com, Gumloop, Clearscope
Guided Lab 3: Yelp Review Classification (1 hr)
Highlights

Module 5
Content Marketing, SEO & AI-Powered Growth (Hours: 40)
Topics Covered:
- Content marketing strategy and AI-assisted content creation
- Advanced SEO with AI-powered keyword research and content optimization
- Video and image content using AI tools (Synthesia, DALL-E, Runway)
AI Tools: MarketMuse, Surfer SEO, Canva AI, Descript AI, Lexica Art, PhotoRoom, OpusClip
Projects: 90-day content plan, SEO audits, AI content creation
Highlights

Module 6
Email Marketing, Automation, CRO & Capstone (40 Hours)
Topics Covered:
Tools: HubSpot AI, Active Campaign, Mailchimp, Seventh Sense |
Tools: Hotjar, Crazy Egg, VWO |
Tools: Chat fuel (Chatbots), WhatsApp Business API with AI integration |
Using 15+ AI Tools (HubSpot, Mailchimp, Seventh Sense, Hotjar, Crazy Egg, VWO, Chatfuel, etc.): (4 hours) |
Highlights

Our Distinctive Approach
We deliver a transformative Advanced Diploma in Digital Marketing and AI for Performance Specialist by blending a structured, six-module learning journey with AI innovation, data intelligence, and real-world application. Every aspect of the program is designed to bridge academic learning with industry execution.
Applied Learning through Real-World Projects
Experience hands-on, practical learning across six integrated modules featuring IBM-guided labs, marketing simulations, and live projects. Each module builds applied expertise in analytics, automation, and AI-led performance marketing.
AI-Powered Marketing & Analytics
Gain in-depth proficiency with 30+ advanced tools like ChatGPT, GA4, HubSpot AI, and IBM Watson to design, automate, and optimize intelligent marketing campaigns backed by real-time data insights.
Career-Focused Development
Benefit from mentorship by industry experts, structured placement guidance, and career support that prepares you for roles such as Performance Marketing Executive, AI Marketing Analyst, and Growth Strategist across global markets.
Program Fees
New Batches Starts Every 15th & 30th
1,20,000 (+ GST)
Note: 0% interest rates with no hidden cost
Programme Faculty
What's Unique About This Program?
Why is our Advanced Diploma in Digital Marketing and AI for Performance Specialist?
Features
Industry-Focused Curriculum
Placement mentorship program
Corporate Etiquette Sessions
Capstone projects
LMS Course kit
EC Council collaboration
Recorded Video
1:1 Personalized Mentorship
Placement Mock Interviews
Interdisciplinary expertise
Industry Expert sessions
WILA
Others
Success Stories
Graduate Perspectives
Win in Life Academy’s Advanced Diploma in Digital Marketing and AI for Performance Specialist Course Accreditations
Best Advanced Diploma in Digital Marketing and AI for Performance Specialist Course training by experienced faculty and industry leaders in the form of pre-recorded videos, projects, assignments, and live interactive sessions.












Connect with our graduates
Have questions? Reach out to our alumni!
Find WILA alumni profiles and know more about their career path, specialisation and more.
Posted on pokuru pavaniTrustindex verifies that the original source of the review is Google. Enrolling in the cybersecurity course at WinInLife Academy was the best decision I made for my career. The curriculum is well-structured, and the faculty is highly supportive. Thanks to their incredible placement assistance, I got placed with a top MNC shortly after finishing the course. I highly recommend WinInLife!Posted on Malusha BakarTrustindex verifies that the original source of the review is Google. WinInLife Academy provides an outstanding platform for learning cybersecurity. The course content is practical and aligns with the latest industry standards. They go the extra mile in providing placement opportunities, ensuring every student gets the support they need. A great place to start your cybersecurity career!Posted on Numan NisarTrustindex verifies that the original source of the review is Google. The placement team provided resume building and interview tips that helped me secure my first job in ethical hacking.Posted on SudhaTrustindex verifies that the original source of the review is Google. WinInLife Academy delivers an outstanding ethical hacking course with a focus on industry needs. Highly recommend!Posted on Ravi KumarTrustindex verifies that the original source of the review is Google. Amazing learning experience! The course covered all the tools and techniques used by ethical hackers in the real world.Posted on Miss KajalTrustindex verifies that the original source of the review is Google. This training program is a game-changer for anyone entering cybersecurity in Bangalore. The ethical hacking course exceeded my expectations.Posted on Parvathi ChoudharyTrustindex verifies that the original source of the review is Google. I was placed within weeks of completing my ethical hacking course in Bangalore, thanks to the academy's excellent guidance.Posted on Bindu ReddyTrustindex verifies that the original source of the review is Google. Best Ethical Hacking training institute in Bangalore! The course is well-structured, and the trainers are highly knowledgeable. Highly recommend WinInLife Academy!Posted on Jeyasree balaTrustindex verifies that the original source of the review is Google. I can’t thank WinInLife Academy enough for their amazing cybersecurity course. The teaching methodology is highly engaging, and they focus on real-world applications. Their placement support was the highlight for me—I landed my dream job within a month of completing the course!
Frequently Asked Questions (FAQs)
Program Overview :
Why is this considered one of the best performance marketing courses today?
The Advanced Diploma in Digital Marketing and AI fo r Performance Specialist stands out because it integrates core performance marketing skills with AI, analytics, and automation. Learners gain in-depth expertise in SEO, SEM, content strategy, and performance-based advertising, while mastering tools like ChatGPT, IBM Watson, Jasper AI, HubSpot, and Google Analytics 4. This advanced program prepares you to create, execute, and optimize data-driven campaigns that deliver measurable results across digital platforms.
How is this different from other best online digital marketing courses?
Unlike typical online courses that focus only on social media or ads, this program offers a complete AI-integrated learning experience. You’ll work on IBM-guided labs, practice predictive analytics, and build automated marketing workflows. The curriculum blends flexibility with depth, ideal for learners seeking the best online digital marketing courses that deliver both convenience and career readiness.
What makes this the best digital marketing course with placement support?
This Advanced Diploma in Digital Marketing and AI for Performance Specialist includes structured placement mentorship, mock interviews, resume building, and direct career assistance. Backed by Win in Life Academy’s strong industry network and IBM partnership, learners gain access to placement pathways in leading sectors like e-commerce, IT, media, and consulting making it one of the best digital marketing courses with placement assurance.
How does this program qualify among the best performance marketing courses?
As one of the best performance marketing courses, this diploma focuses on campaign analytics, conversion optimization, and ROI-based marketing strategies. Learners gain expertise in tools like Google Ads AI, SEMrush AI, and Meta Advantage+, along with real-time bidding and automation techniques that define the modern performance marketer’s role.
Is the Advanced Diploma in Digital Marketing available online and effective for working professionals?
Yes. The Advanced Diploma in Digital Marketing and AI for Performance Specialist is available online, offline, and hybrid modes. The online format offers 24×7 LMS access, guided labs, and live mentor-led sessions allowing working professionals to gain hands-on experience in campaign design, analytics, and AI automation without disrupting their careers.
Curriculum & Learning :
Why is this Advanced Diploma in Digital Marketing considered globally relevant?
This program blends global best practices in AI marketing, analytics, and automation, aligning with international industry standards. The certification from Win in Life Academy backed by IBM ensures global recognition, positioning graduates for roles across tech, digital, and consulting organizations worldwide.
What makes this course one of the best marketing classes online for AI integration?
Unlike traditional marketing classes, this program immerses you in AI-driven marketing practices. You’ll explore generative AI for content creation, predictive modeling for campaign success, and automation workflows powered by IBM and HubSpot making it one of the best marketing classes online for mastering AI in digital marketing.
What kind of practical exposure can I expect from this diploma?
Learners participate in IBM-guided labs and live marketing simulations covering campaign optimization, chatbot creation, SEO audits, and AI-powered content generation. Each project reflects real business challenges, ensuring you graduate with a portfolio of hands-on, industry-ready experience.
How does this digital marketing diploma prepare students for future marketing roles?
The Advanced Diploma in Digital Marketing and AI for Performance Specialist equips learners to merge creativity, analytics, and automation for strategic growth. Graduates emerge as job-ready professionals for global roles like Performance Marketing Executive, AI Marketing Analyst, Growth Strategist, and Marketing Data Specialist.
Why choose this program among the best online digital marketing courses in India?
With its six comprehensive modules, IBM integration, and placement mentorship, this program offers an end-to-end pathway from learning to employment. It combines the rigor of advanced digital marketing education with the innovation of AI-powered tools, making it one of the best online digital marketing courses in India for future-ready marketers.