Executive Program in Performance & Growth Analytics
Master Performance Marketing, Growth Analytics & AI-Powered Campaign Optimization
- 6 Months (240+ Hours) of Training
- Online / Offline / Hybrid Mode of Delivery
- 10000+ Learners
- 300+ Hiring Partners
- 50+ Tools Covered
In Collaboration with
Start a New Career in
6 Months
Get
IBM Certificate
1:1 Placement
Mentorship
300+ Hiring
Partners
Build job-ready skills for roles such as Performance Marketing Specialist, Digital Marketing Analyst, Growth Media Analyst, AI Marketing Analyst, and Marketing Automation Specialist.
Course Overview
Executive Program in Performance & Growth Analytics
The Executive Program in Performance & Growth Analytics is an intensive 6-month growth analytics course designed to develop industry-ready professionals with strong expertise in business performance analysis, marketing performance tracking, and data-driven growth strategies. Learners build hands-on proficiency in KPI dashboards, campaign performance analysis, customer analytics, conversion optimization, and revenue analytics while working with advanced tools such as GA4, Google Tag Manager, Looker Studio, Power BI, Tableau, and AI-powered analytics platforms.
Through real-world projects, IBM-integrated labs, and industry-led mentorship, this performance analytics course bridges the gap between analytics execution and strategic decision making. With dedicated placement assistance, the growth analytics course prepares graduates for high-demand roles such as Performance Marketing Specialist, Digital Marketing Analyst, Growth Media Analyst, AI Marketing Analyst, Experimentation & Growth Optimization Specialist, and Marketing Automation Specialist across industries.
Who Should Enroll
Who Should Take Executive Program in Performance & Growth Analytics
This job-oriented growth analytics and performance marketing course is designed for diverse career stages, from early professionals to seasoned marketers transitioning into analytics-led roles.
Who This Course Is Ideal For
Marketing professionals transitioning into performance marketing or demand generation roles
Digital marketers looking to upgrade with growth marketing analytics and AI-driven marketing skills
Product managers, founders, freelancers, and business analysts aiming to understand business growth analytics and performance metrics
Career switchers with basic digital marketing knowledge moving into data-driven growth strategies and analytics roles
Professionals seeking structured, hands-on training in performance analytics, campaign optimization, and automation
Minimum Eligibility & Required Knowledge
Bachelor’s degree from any stream or equivalent qualification
Basic familiarity with digital marketing channels such as search, social, or email
Understanding of marketing funnels and customer acquisition concepts
Comfort with data, spreadsheets, and KPI dashboards at a foundational level
Interest in analytics, performance marketing, and AI-driven tools for marketing optimization
Ready to get started ?
Talk to one of our career advisors and find out if this program is right for you
Curriculum
Curriculum of Our Executive Program in Performance & Growth Analytics
Foundations of Performance Analytics & AI
Build the analytical foundation of growth analytics before moving into advanced campaign execution. You will learn how organizations approach business performance analysis, work with the digital marketing ecosystem and KPIs like CPA, ROAS, CTR, and conversions, set up marketing performance tracking infrastructure through GA4 and GTM, and understand the practical role of AI insights in modern analytics reporting workflows. The module also introduces funnel and path analysis used in real-world campaign performance analysis environments.
- Google Analytics 4 (GA4), Google Tag Manager (GTM)
- Looker Studio, Microsoft Excel
- ChatGPT, Brand24, Notion AI
GenAI, Prompt Engineering & Conversion-Focused Creative
Develop the AI-driven creative and conversion optimization mindset required for modern growth marketing analytics roles. You will work with IBM GenAI fundamentals, prompt engineering for marketing use cases, AI-powered content creation, ad copy generation, multi-variant testing, and landing page optimization frameworks used to lift conversion rates across enterprise campaigns.
- ChatGPT, Jasper, Copy.ai
- Canva AI, Grammarly, Hemingway Editor
- DALL·E, Midjourney
- Unbounce, Instapage
Performance Marketing Execution & AI Optimization
Move beyond foundational analytics into predictive systems and AI-powered campaign execution. You will work with search engine marketing, paid social campaigns, automated bidding strategies, and cross-channel performance measurement workflows that automate targeting, optimization, and analytics reporting at scale.
- Google Ads, SEMrush
- Meta Ads (Advantage+), LinkedIn Campaign Manager
- Google Ads Automation, Revealbot
- Looker Studio, Excel
IBM Data Analytics & Advanced Performance Analytics
Learn how modern analytics teams use AI to interpret data, model attribution, and forecast outcomes. This module focuses on Generative AI for data analysis, single-touch and multi-touch attribution models, predictive business insights, and data visualization workflows commonly used across enterprise business intelligence and growth analytics environments.
- ChatGPT (Advanced Data Analysis), IBM GenAI
- Looker Studio, Microsoft Power BI
- Microsoft Excel, Python (basic), Google Sheets
- Tableau, Looker Studio
Content, SEO & AI-Powered Growth (Choose ONE of 4 Tracks)
Understand how content, SEO, and visual strategy compound the impact of growth analytics in business. This specialization module lets you pick the track most aligned with your career goals, applying analytics-driven thinking to content, search, video, or full-funnel growth optimization.
- Track A: Content & Copy Strategy for Performance, ChatGPT, Jasper
- Track B: Advanced SEO with AI, Surfer SEO, MarketMuse, Clearscope
- Track C: Visual & Video Content for Performance, Canva AI, Descript, Runway
- Track D: Growth Projects & Optimization, Google Search Console, GA4, Looker Studio
Automation, CRO & Capstone
Bring growth analytics and AI systems into production-ready campaign environments. You will work with email marketing automation, conversion rate optimization frameworks, WhatsApp marketing, and a full-scale capstone project used by professionals to demonstrate end-to-end performance analytics capabilities to hiring panels.
- HubSpot AI, Mailchimp, ActiveCampaign
- Hotjar, Crazy Egg, VWO
- WhatsApp Business API, chatbot platforms
- Capstone reporting and execution dashboards
English Communication & Grammar
Build the communication foundation that every professional setting demands. You will cover grammar, vocabulary, verbal and written communication, non-verbal cues, public speaking, and professional etiquette, finishing with practical application exercises and a framework for continuous improvement.
- Basics of Communication
- Grammar and Vocabulary
- Verbal Communication Skills
- Written Communication
- Non-verbal Communication
- Confidence and Public Speaking
- Professional Communication Etiquette
- Practical Application
- Continuous Learning
Mock Interviews
Prepare for every angle an interviewer can throw at you. This practice assessment module runs you through real interview simulations across multiple question types, so nothing catches you off guard on the day.
- Personal Introduction
- Technical Skills
- Problem-Solving
- Behavioral Insights
- Industry Knowledge
- Hypothetical Scenarios
- Soft Skills
Corporate Etiquette
Learn how professionals actually conduct themselves at work, from the boardroom to the lunch table to the exit interview. You will cover every situation a workplace throws at you before you are in it.
- Making the Most of Meetings
- Dressing Right for the Workplace
- Being Respectful and Thoughtful at Work
- Keeping Your Workspace Clean and Organized
- Using Technology Responsibly
- Dining with Manners in Professional Settings
- Building Relationships Through Networking
- Best Practices for Virtual Meetings and Online Communication
- Managing Your Time and Meeting Deadlines
- Understanding and Respecting Cultural Differences
- Leaving a Job Gracefully
- Sharpen the quantitative and logical reasoning skills that appear in every hiring assessment. You will work through problem types that test numerical ability, analytical thinking, and pattern recognition, building both speed and accuracy under test conditions.
IBM | Industry Partnership
Industry Partnership Courses Offered in Association with IBM
The Executive Program in Performance & Growth Analytics includes integrated programs offered in collaboration with IBM. These programs feature guided labs delivered through the IBM Learning Management System, enabling hands-on experience in data science methodology, machine learning, generative AI, and analytics workflows. With real-world, case-driven learning aligned to industry standards, learners gain practical exposure to marketing performance tracking, AI-driven analysis, and KPI dashboards. Backed by IBM’s global credibility, these IBM certifications strengthen employability and prepare professionals for high-demand roles in performance marketing and growth analytics environments.
IBM Modules
Data Science Methodology
Fraud Detection
Machine Learning Fundamentals
Taxi Tips
Developing GenAI Applications
GPT-3 Personal Assistant
IBM Guided Labs
Hands-on labs via IBM Learning Management System
Real-world marketing analytics and campaign datasets
AI-driven content generation and optimization exercises
Performance dashboard creation and reporting labs
Campaign tracking, attribution, and automation practice
End-to-end application of performance & growth strategies
Tools & Technolog
Tools You Will Learn in Advanced Performance & Growth Analytics Tools You'll Master Through Our Course
In our growth analytics program, you will master advanced marketing analytics course tools, AI platforms, and business intelligence systems widely used across industries. From GA4 and GTM marketing performance tracking setups to attribution modeling, KPI dashboards, conversion optimization platforms, and AI-driven content systems, the tool stack reflects what 2026 hiring managers actually screen candidates for. Through hands-on training, real-world projects, and practical campaign use cases, you will develop the technical expertise and strategic decision-making skills required to lead modern growth marketing analytics and AI-driven campaign environments.
Curriculum
Skills You Will Learn in Executive Program in Performance & Growth Analytics
Performance Marketing Strategy
Campaign Performance Analysis
KPI Tracking
GA4 & GTM Implementation
Funnel Analysis
KPI Dashboards
Attribution Modeling
Conversion Rate Optimization
Paid Advertising
AI Marketing Insights
Predictive Analytics
SEO Optimization
Marketing Automation
A/B Testing
Revenue Analytics
Business Intelligence Reporting
Curriculum
Certification You Will Earn
Upon completing the Executive Program in Performance & Growth Analytics, you will receive a globally recognized growth analytics certification from Win In Life Academy. In addition, learners earn separate certifications for each IBM module completed through IBM’s official e-learning platform, including Data Science Methodology, Machine Learning Fundamentals, Developing GenAI Applications, and guided IBM labs. Together, this growth analytics certification combined with IBM credentials strengthens your professional profile and demonstrates your capability across the spectrum of growth and performance analytics, AI-driven decision-making, and modern marketing intelligence systems.
Win In Life Academy Certificat
Globally recognized diploma certificatio
IBM Module Certification
Prompt Engineering, Cognos Analytics, Generative AI & IBM lab
Note:
To secure your Executive Program in Performance & Growth Analytics certificate, you must successfully complete the training from Win in Life Academy.
Placement Support
The Win In Life Placement Mentorship Program
At Win In Life Academy, we see every learner as a future professional in the making. Our Placement Mentorship Program is built to personally guide, nurture, and mould them through every stage of their journey, mentoring each student into a confident, capable professional ready to build a successful career in the current industry.
Assess Your Knowledge & Prepare for Interviews
Learners work closely with trainers to evaluate their understanding of core concepts and identify areas that need improvement. This phase bridges course learning with interview readiness through structured evaluations, technical skills training, and non-technical mock preparation. With continuous trainer guidance and performance tracking, learners revise their technical understanding, get tips for communication, and build confidence to perform effectively in technical and HR interviews.
Understand Career Roles and Develop Your Profile
In this phase, learners are given a detailed view of the placement process, and expectations are set. They gain clarity on real-world data science career roles, eligibility requirements for different job functions in the IT and related domain, companies that are hiring, and what will be the career path for each of the roles. Guided by trainers, learners get an opportunity to develop their resumes for specific data science job roles. They also get support for optimizing LinkedIn profiles. The process ensures that every learner is strategically positioned for suitable job opportunities and equipped to present a strong professional profile.
Apply for Roles and Attend Interviews
In this phase, learners transition from preparation to real-world opportunities. The Placement Team actively maps each candidate’s profile to suitable job openings, briefs them on role expectations, and provides personalized coaching for upcoming interviews. Through one-on-one guidance, employer coordination, and structured feedback after every interaction, learners gain practical exposure to hiring processes and the confidence to perform effectively. The placement team continues to support ongoing placement efforts and ensures every learner remains connected until successfully placed.
Performance & Growth Analytics Roles this Course Prepares You For
Performance Marketing Specialist
- Entry Level
- Mid Level
- Senior level
- ₹4 LPA – ₹6 LPA
- ₹8 LPA – ₹13 LPA
- ₹15 LPA – ₹22 LPA+
Digital Marketing Analyst (GA4, GTM & Dashboards)
- Entry Level
- Mid Level
- Senior level
- ₹4 LPA – ₹6 LPA
- ₹7 LPA – ₹12 LPA
- ₹15 LPA – ₹22 LPA+
Growth Media Analyst (Search, Social & Optimization)
- Entry Level
- Mid Level
- Senior level
- ₹4 LPA – ₹6 LPA
- ₹7 LPA – ₹11 LPA
- ₹14 LPA – ₹22 LPA+
AI Marketing Analyst
- Entry Level
- Mid Level
- Senior level
- ₹5 LPA – ₹7 LPA
- ₹9 LPA – ₹14 LPA
- ₹18 LPA – ₹28 LPA+
Experimentation & Growth Optimization Specialist
- Entry Level
- Mid Level
- Senior level
- ₹5 LPA – ₹7 LPA
- ₹9 LPA – ₹14 LPA
- ₹18 LPA – ₹28 LPA+
Marketing Automation & CRM Specialist
- Entry Level
- Mid Level
- Senior level
- ₹4 LPA – ₹6 LPA
- ₹7 LPA – ₹12 LPA
- ₹15 LPA – ₹22 LPA+
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Tools & Technolog
Why Choose WILA for Executive Program in Performance & Growth Analytics
This course is designed for diverse career stages — from fresh graduates to seasoned
professionals
Globally Accredited Programs
IBM Add-on Courses
1:1 Placement Mentorship
72% placed within 6 Months
Industry-Aligned Curriculum
Real-World Projects
Industry Expert Mentors
Flexible Learning Modes
Curated Job Opportunities
FAQ
Frequently Asked Question (FAQs)
Ready to Transform Your Career
Join hundreds of professionals who launched their careers in digital marketing and AI with Win In Life Academy
Is this the best growth analytics course in India for marketing professionals?
This is a job-oriented growth analytics course in India designed for marketing professionals and career switchers. It focuses on practical campaigns, business performance analysis, and placement mentorship aligned with current hiring trends.
What is the average salary after completing performance and growth analytics course in India?
In India, entry-level growth analytics salaries typically range between ₹4–8 LPA. Candidates with strong kpi dashboards portfolios, attribution modeling experience, and AI-driven marketing skills tend to secure higher packages.
What is the duration and fees of this growth and performance analytics course?
The duration of this growth analytics course is 6 months and fees depends on the course fees at the time of enrollment which is subject to change. Please talk to our course counsellors for more detailed information on course fees.
Does this executive program in performance and growth analytics come with a placement guarantee?
This is a support-based growth analytics course with placement assistance. You receive mentorship, resume building, and interview preparation, but placement depends on your performance.
What skills are required before joining this executive analytics program?
Basic understanding of digital marketing channels, funnels, and spreadsheets is beneficial. This executive analytics program starts from foundational analytics and builds up to advanced performance analytics course modules covering AI, automation, and conversion optimization, making it suitable for marketing professionals at any stage.
What projects are included in this growth analytics training program?
This growth analytics program includes real-world projects like campaign performance analysis, attribution modeling, kpi dashboards creation, customer behavior analytics, and end-to-end CRO case studies to build a strong portfolio.
What tools and technologies are covered in this performance analytics training program?
This performance analytics course covers GA4, Google Tag Manager, Looker Studio, Power BI, Tableau, Google Ads, Meta Ads, ChatGPT, IBM GenAI, and marketing analytics course tools used in real industry workflows.
Will I get a certificate after completing this growth analytics certification course?
Yes, you will receive a growth analytics certification validating your skills in business growth analytics, AI-driven marketing intelligence, attribution analysis, and growth optimization systems.
Does this course cover predictive analytics and attribution modeling for growth?
Yes. This growth analytics training program covers predictive business insights, single-touch and multi-touch attribution modeling, AI-driven performance measurement, and forecasting workflows used in real industry environments. The program is structured as a complete executive analytics program with hands-on practical exposure to strategic decision making and data-driven growth strategies.
Where is this growth analytics course available?
Our Executive Program in Performance & Growth Analytics is available in Bangalore, Chennai, and Hyderabad, with both offline and hybrid learning options to suit different schedules of our learners.